LuvU Privacy Policy

Privacy & Cookies

The purpose of this page is to inform you on every aspect of our Privacy Policy with respect to our data gathering.

Whenever you visit the LuvU web site we want to assure you that we make every effort to respect your personal privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

Ownership of Information

LuvU is the sole owner of any information collected. We will not sell, share, or rent this information to others in ways different from that disclosed in this statement.

Use of Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

IP Address Information

Each time you access information we record what you access and the IP address you use to access the data. An IP address is a unique identifier given to you by your Internet provider when you connect to the Internet. This may differ each time you connect or be permanently assigned depending on your arrangements. We use these addresses to track your movements, analyse broad trends such as geographical location and by such improve our quality of service. IP addresses are not linked to personally identifiable information. We may from time to time share information gathered in this way with our partners. This information is not linked to any personal information that can identify any individual person.

What we collect

We may collect the following information:

  • Name and payment details
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To process your order and obtain payment
  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests

Links to Other External Sites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. Security of Collected Data
LuvU takes every sensible precaution to protect the information we collect from our customers. Access to this information is protected both online and off-line.

Site and Service Updates

Subject to consent, we may use information collected to periodically send our customers announcements and product updates via e-mail.

Notification of Changes

Should our Privacy Policy change, we will take every reasonable step to ensure that these changes are brought to your attention by posting all such changes on our web site for a reasonable period of time

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.